The date palm has fed civilizations for over five thousand years. We treat that legacy as a responsibility — investing in water-positive agriculture, renewable energy, regenerative soil practices, and the farming communities that grow our supply.
Sustainability without measurement is marketing. Every figure here is independently verified through our SMETA 4-Pillar audit and ISO 14001 implementation roadmap.
In the desert, every drop counts. Date palms are remarkably water-efficient, but legacy irrigation methods waste up to 50% of allocated water through evaporation and runoff.
Across our partner orchards we have replaced flood irrigation with precision drip systems, deployed soil moisture sensors, and partnered with hydrology specialists to model groundwater impact. The result: a 62% reduction in freshwater consumption per kilogram of fruit produced versus our 2014 baseline.
Our flagship Dubai packing facility was designed from inception as a solar-first operation.
Rooftop photovoltaic arrays cover 11,000 m² of facility roofspace and meet 100% of daytime energy demand. Battery storage handles 80% of evening shift requirements, with grid backup only as a contingency. We are on track to be a net energy exporter by 2027.
We are scaling regenerative practices across our partner orchard network — not as a marketing claim, but because soil health is the foundation of long-term fruit quality.
Since 2022 our flagship facility has sent zero waste to landfill. Every byproduct is captured, repurposed or recycled.
Behind every kilogram of dates we ship is a farming family. We invest in that ecosystem because their prosperity is the foundation of ours.
Our sustainability strategy materially contributes to six UN SDGs. We report progress annually in our published Sustainability Report.
Detailed metrics, third-party verification, and our roadmap to net-zero by 2030. Published annually since 2018.
